denny's, papa john's and applebee's all immediately said healthcare will kill us. their brand index plunged. when i say plunged, it plunged. businesses better wake up to be careful about this. melissa: what do they do for about it?uld they just not talk do you think people really don't go in and eat at applebee's because they said something negative quirks back. charles: we are looking at this darden chart right now. the pickings are very slim. certainly, it was important enough. one of the few black fortune 500 companies out there. he has to make these movements3 of the economic survival and the bottom line. the greater picture out there is that there should be a limit to what companies can make and beyond that it is a notion of greed. if you go past that limit, we will not support you. this is just the very beginning. it will be serious. lori: more evidence to add to the discussion of how big of a role government should be flying and businesses. charles: it is the arbitrary of what is greed. what is enough? they have a say in it and it will get louder and louder